We have decided to choose the target audience of females and males aged 18-25 years. We have chosen this as this is the age where people are more interested in the most current and popular music videos. Also, as alot of our peers are in this age group we will be aware of what is liked and disliked and will be able to check regularly if we are on the right course.
As we have chosen to do a fun pop music video, this will relate to our target audience as we have chosen a current, up-to-date song and we intend to create a fun, light hearted video which will also appeal to them.
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